Wingstop UK is using TikTok, social-media influencers, and rappers to attract Gen Z diners.
Wingstop UK has collaborated with brands including including Xbox, Gymshark, and Tinder.
Grogan said that Wingstop UK did engage in some paid partnerships, but focused on "curating authentic experiences."
Lemon Pepper opened the first Wingstop UK restaurant near London's bustling Leicester Square in 2018.
Lemon Pepper HoldingsIn 2022, the chain sold more than 17.5 million wings, Lemon Pepper says.
Persons:
It's, –, Zers, Tom Grogan, cofounders, Lemon Pepper, TikTok, Yung, Michael Dapaah, Lady Leisha, M, Cat Burns, Grogan, Wingstop, – Grogan, Herman Sahota, Saul Lewin –, Rick Ross, Saul Lewin, Lemon, We're, Gen, it's
Organizations:
Wingstop, Service, Wingstop's, Sports, Lemon Pepper Holdings, Xbox, JD Sports, Yung Filly, YouTube, KFC, Leicester Square, Hickory, Wings, Lemon Pepper, Sunday Times
Locations:
Wall, Silicon, Covent, Leicester, Manchester, Liverpool, Glasgow